Newsflash: Milestone M&A operation in digital marketing in Guatemala

XumaK acquisition by Wunderman Thompson, part of WPP Group, marks a milestone in the history of the Guatemalan Mergers and Acquisitions digital marketing.

QIL+4 ABOGADOS, led by partner Marcos Ibargüen, senior associates Melissa Echeverría, Ignacio Grazioso and Javier Castellan, assisted WPP Group in the acquisition of XumaK and the closing of the operation was announced today.

WPP Group is a global leader in advertising and digital marketing solutions, with 130, 000 employees distributed across 113 countries.

XumaK is a software solutions and Adobe Experience Manager (AEM) services provider, leader in Latin America, that helps its clients to digitally transform their businesses.

Founded in 2004 by Marcos Antil, XumaK’s headquarters are based in Miami, Florida, with two development centers in Guatemala and Colombia.   The company employs around 60 people and has reached a turnover of up to US $ 13 million annually.

Marcos Antil is known and admired in Guatemala and Central America, for his history of success despite all the adversities faced in his life.  Member of a Guatemalan family that fled violence during the armed conflict in its country and having been deported twice from the U.S., Marcos built his company from scratch and took it to the top of digital marketing services. His life experiences are shared in his book called: “Migrante” (Immigrant).

The acquisition of XumaK by Wunderman Thompson, is part of WPP Group business strategy to deepen its technological offer around the globe.  Marcos Antil will remain CEO of XumaK